Reprogramming Yourself

Tuesday, July 23rd, 2019 9:30AM - 5:00PM | San Francisco
A transformative, 1-day Co Leadership experience for engineers, tech leads, managers, product managers, and others in tech.

Reprogramming Yourself

July 23rd, 2019 in San Francisco
7/23/2019 in SF

You've been shrink-wrapped your entire life by your limiting beliefs. It's time to break yourself free.

We all make up stories about ourselves. Stories that we're not good enough. That we're not capable. That we only got here because we got lucky. That if we don't try, we won't fail. That we're not ready to be leaders.

When those stories take hold, we feel alone — like we're the only ones wondering, hesitant, doubtful — and we shrink ourselves and hold back to keep ourselves from getting hurt.

What if things could be different? What if you could rewrite those stories and thoughts and find the inner leader that's buried in each one of us?

You'd shed that second skin that's restricting you, and you'd show up empowered to create the life and the impact you want to have.

Show me how

— Introducing —

Reprogramming Yourself: Shrink Your Inner Imposter, Master Your Inner Workings, and Lead from Clarity and Confidence

A 1-day, immersive leadership experience in San Francisco.

With Edmond Lau and Elenna Mosoff

Tuesday, July 23rd, 2019 in San Francisco

For those who want a powerful lift in their leadership — one that lets them notice when, where, and how they're hesitating and second-guessing in their heads; acknowledge their inner workings for what they are; and then reshape their beliefs and systems of behavior to align with how they want to be in the world.

“My biggest takeaway was the idea that we get to shape our programming consciously. This workshop reminded me that it is up to me to work intentionally to shift my mindset, and gave me practical tools to work on this every day. Just a few weeks after the experience, I can already see some of what I explored during the workshop starting to shift.

The main value, for me, was in experiencing the exercises and working through them with others, in community. The facilitators provided the space for us to explore a piece of our own programming, learn more about how it affects their lives, and think consciously and strategically about how we can introduce changes to shift our thinking in a direction that will serve us better.”

Ana Ulin - Former Senior Engineering Manager at Patreon

“Edmond and Elenna's workshop was instrumental in helping me define my limiting beliefs and provided me with tools to overcome them. They provided exercises to help me reconstruct my beliefs in order to help me achieve my goals. The work they are doing is both groundbreaking and effective. I would definitely recommend this workshop to anyone wanting to take her career to the next level.”

Gautam Altman - System Engineer at Tope Technology

Hi! I'm Edmond Lau. I'm the author of The Effective Engineer and a co-founder of Co Leadership. I've been building and leading teams across Silicon Valley at Google, Quora, Quip, and Ooyala for over a decade.

Throughout my career, I remember many moments of internal struggle.

I remember sitting in a product meeting, surrounded by senior leaders. My chest was heavy and tight. I wanted to contribute and say something, but my internal thoughts held me back.

What can I say so that people think I'm smart?
That's probably too obvious.
Oh shoot, he just beat me to the thing I wanted to say.

Thirty minutes later, I felt drained and exhausted from all the anxious second-guessing in my head. I was still replaying all the times something was on the tip of my tongue, and I was disappointed at myself for not speaking up.

And then, confirming all the fears swirling in my head — my manager walks up to me with a disappointed look on his face, “Maybe you need to take a public speaking class.”

I felt so embarrassed, out of place, like I didn't belong.

Another moment — I remember the time I felt stuck and unsure about a technical design decision. But I was the tech lead on the project.

I shouldn't ask for help until I've tried hard enough.
I should already know this. I'll be seen as weak and not capable.
The person I'd want to ask is too busy and would be annoyed by me asking for help.

And so I struggled, on my own. And work would at times feel lonely and hard.

There were so many inner voices, always looping inside my head. And it was so exhausting.

No one else could possibly have been looping as hard as I was. I felt so alone. Like I was the only one wondering, doubting, second-guessing myself, not believing that I was leadership material.

How did everyone else do it? Why was it so hard for me?

I felt like a total imposter.

It took me years later to realize that the imposter syndrome I felt was a widespread feeling, particularly in the tech industry — that I wasn't the only one feeling like I was out of place.

Then it took me even more years of self-work, coach training, and then coaching and training hundreds of engineers and people in tech, to understand that there's actually a way to rewrite those voices — to reprogram them into ones that empowered me to move forward.

And then a shift happened.

Hard things became easier.

I started to own my self-authority and my presence in the room — even with people who intimidated me.

I started directly leaning into giving feedback — knowing that I could handle myself.

I started asking for help without self-judgment — and I started accomplishing so much more.

I started becoming the leader that I've always wanted to be.

Now I've partnered with leadership coach Elenna Mossoff to teach you the systems and tools on how you can do the same. Explore and begin to master your inner voices in this one-day immersive leadership experience.

We're your event co-leaders.

Edmond Lau

I'm the author of The Effective Engineer. I've run leadership experiences for hundreds of people ranging from individual contributors, tech leads, managers, directors, VPs, and CTOs. My engineering and career advice has been featured on Forbes, Time, Slate, Inc., and Fortune.

Elenna Mosoff

I'm a leadership coach, award-winning theatre director, and the founder of Deep Dive Dinners — a dinner series in Toronto that brings together strangers over dinner to talk about big topics. I refer to myself as the Camp Counsellor of the Universe and believe that a lot of magic and truth can be found in connection with others in nature.

Previous Attendees At Co Leadership Experiences Have Included People From:

  • Clients
  • Clients
  • Clients
  • Clients
  • Clients
  • Clients
  • Clients
  • Clients
  • Clients
  • Clients
  • Clients

“Before the workshop I struggled with self-confidence and believing in my abilities. I knew I had limiting beliefs, but I didn’t know what, if anything, I could do about it. Hearing others comment on my eloquence, presence, intelligence, and so on brought home the massive gap between how I see myself and how others see me and gave me much more confidence in my own ability than before.

Reprogramming Yourself is not your typical workshop. It offers a framework for understanding the real, physical impact these beliefs had on me. It forces you to show up honestly and confront what’s not working, offering tools every step of the way and providing a safe space to try out new ways of thinking and behaving. It has empowered me to recognize that I have a say in how my career unfolds. I am my own boss in life, and how I talk to myself directly impacts how I behave and how I interact in the world.”

Karen Baker - Senior Community Manager at Udacity

“A duo capable of bending, stretching and expanding how understand ourselves and our lived leadership. Elenna and Edmond bring unparalleled depth, courage and spark to their work and to the world.”

Sarah Goltz - Executive Leadership Coach

“Imagine being on a leadership journey where you have a safe place to explore the edges of your leadership with thoughtfulness, care, and some no nonsense kickassery. That is what you will experience (and everything in between) when trusting your authentic discovery of your leadership to Edmond and Elenna. “Wow”, “More please”, “Best thing ever” are words that aptly describe what you will experience. They know what it takes to guide you on your journey. You are definitely in good hands and, more importantly you are in good hearts.”

Phillip Cave - Senior Manager of Leadership Development at Accenture

Together, we've coached and helped hundreds of people — engineers, tech leads, product managers, directors, and more — transform their mindsets.

Here's what we've learned.

As human beings, we all make assumptions. They simplify our mental model of the world and reduce the amount of thinking we need to do. They also shape what we're doing and how we approach the world.

But some assumptions we make actually hold us back from seeing ourselves and what we want in the world. This subset of assumptions we call limiting beliefs.

Our entire lives, we've been shrink-wrapped by our limiting beliefs.

Limiting beliefs are like plastic wrap — they constrict us and preserve us, as the way we are, so we don't get hurt. Each limiting belief creates a system of behaviors that affects many aspects of our work and our lives.

Beliefs like:

No one will listen to what I say.
I don't have what it takes.
I am not capable. Everything needs to be perfect.
I'm not good enough.
If I don't try, I won't fail.
I'm not ready to be a leader.

We might feel safer, but it's actually a false sense of safety and protection. Inside the protective bubble of our limiting beliefs, we also don't get to fully express ourselves or reach our dreams or live our fullest potential.

What if you could consciously reshape your own programming?

What if you could visualize and map out what you're doing to yourself?

What if you could confront your limiting beliefs — while equipped with the tools to reshape them so they no longer have power over you?

When we learn to view ourselves as a system, when we can see the truth of what are we doing to ourselves through our beliefs — that's when we can consciously start to reshape those beliefs, quiet those inner voices, and even transform them into more voices that empower us.

Voices that say:

I trust in saying my truth.
I trust I can handle things that come my way.
I can figure things out. I trust myself.
I am good enough.
I can handle it.
I am a leader.

This powerful process is called Reprogramming Yourself.

Reprogramming yourself lets you find a more authentic way of leading. It amplifies the best parts of you and empowers you to achieve what you want.

And reprogramming yourself is possible for everyone.

We spend all this time programming software and products, but we don't spend nearly enough time noticing our own programming and changing it to better align with what we want.

This process does take courage — but with the right tools and guidance, you can do it too. And, in fact, if you want to lead and create the impact and influence you want — the journey starts here.

Leaders consciously shape their own programming.

Everyone can be leader. When you reprogram your inner workings, you break free of all that looping in your head. And you lead with confidence and clarity you can trust.

“Elenna and Edmond are the most dynamic duo I’ve ever met. I’ve seen the two of them bring large groups up to sparkling heights, then back to earth safe and sound. The differences between Edmond and Elenna creates room for everyone to be as they are. The deep trust and respect they have for each other sets a tone that fast forwards everyone to the edges of their comfort zones, then makes it safe to take that one step beyond into something new. If you’re looking to expand your range, this experience is for you.”

Diana Kimball Berlin - Senior Product Manager at Quip

“You’ve been on roller coasters before, but not like this. What’s unique about Elenna and Edmond's style is their creative genius. With Elenna’s theater background combined with Edmond’s technical prowess, you are guaranteed to have an experience that will amplify your growth unlike any other you’ve had before. You will find yourself challenged to use all your intellect and to tune your existing senses. Be prepared to be taken to new limits and explore uncharted territories.”

Bob Posukonis - Director of Agile Practice at Nike

“Elenna and Edmond are a powerful mix of eccentric, magical, and deep human beings that can transform wackiness into deep insights and a-ha moments and curiosity into playful learning. They will allow you to learn by failing, transforming the concept of failure as something that is wrong or bad into something you need in order to grow and succeed. Both of them take personal growth very VERY seriously. And are not afraid of leaving the comfort zone, of exploring beyond limits. They will always encourage others to embrace their whole amazing selves.”

Ana Camus - Co-Founder of It's a Global World

During this 1-day immersive, leadership experience, you'll courageously break apart the inner imposter voices that have power over your life and work. You'll amplify the powerful voices that you want to play a bigger role in your life and head in the direction you most want.

Here are just a few things you'll learn and take away from the experience:

  • A tool and framework for identifying the limiting beliefs that hold you back — and replacing them with empowering mindsets that propel you forward.
  • Dissect your inner imposter — so that it has less power over your thoughts and your behaviors.
  • How to transform what your inner voices is trying to tell you from being unhealthy fear to useful caution.
  • A tool for seeing a situation from more than one perspective — so that you can tap into more pathways moving forward.
  • Leave with a team of inner superheroes — ones that give you the strength and courage to shine in difficult situations.
  • Increased ability to stay calm and grounded in the face of failure, challenges, success, uncertainty, fear, or other intense emotions.
  • Increased confidence at critical moments where important things are at stake and your emotional courage and leadership are required.
  • Increased effectiveness in talking about hard things that open the door for conversations that grow your leadership.
  • Powerful techniques to train your brain on how you process and experience external events — so that you feel empowered to react and respond to the world in the way that you want.
  • Get clarity through coaching conversations on the voices and problems specific and personal to you.
  • Understand your inner workings — including how different inputs and events in the environment get filtered through the lenses you wear and influence your behaviors.
  • A powerful process to reframe what you feel insecure about into stepping stones toward growing toward the leader you want to become.
  • Ability to move past the waiting game — the one you play when you don't have enough information, experience, and feel like you're not ready — and move toward action.
  • Reduce all that wasted energy spent on self-judgment — and channel it toward actions that are productive and useful in your leadership.
  • Tools you can use with your team to help them overcome their own inner imposter voices.
  • A supportive community of people who share in your struggles and your vulnerability — and a big sense of relief that you're not alone.
  • And so much more.

You've likely tried to work through your inner voices in different ways, but they've all been hit-or-miss.

You try ignoring the inner voices and the doubt and try just pumping yourself up when you're worried, hoping that the voices will go away. But they don't.

You hear advice of “Just fake it until you make it.” But the idea of pretending, of being someone you're not, feels inauthentic. When you try it, you worry even more about being exposed for a fraud.

You try to get other people to validate and compliment how good you are — if only the impact of those comments could last, but instead the extra boost in confidence is momentary and fleeting.

But ultimately, all these attempts leave you exhausted and going nowhere.

It's time to get into the core of those inner voices and break free. It's time to reprogram yourself.

“LIFE CHANGING LEADERS! Edmond & Elenna create a palpable magic that’s inspired so many of us to stretch into better versions of ourselves. Their extraordinary co-leading partnership manifests from their exuberant zest for life, brilliant smarts, and commitment to living with unadulterated authenticity. They will EXCEED YOUR EXPECTATIONS because of what they co-create beyond the unimaginable!”

Kristin Hoover - Former Air Force Commander & Leadership Coach

“Edmond and Elenna's combined experience provides a balance of right-brain and left-brain that create an in-depth exploration of individuals' awareness and enhance a team's growth.”

Kathy Jeffery - VP of Human Resources at Recurly

“The co-leadership experienced between Edmond and Elenna is best described as magic! A unique combination of style, experience, and talent, Edmond and Elenna do a beautiful job of ‘holding space’ for workshop participants, and do so in a creative, brilliant way. They have the natural leadership ability to dance with whatever shows up, while still pointing to (and keeping) an agenda that meets the desired impact intended. A powerful space to play for all audience members!”

Kelly Weber - Owner of The Wander Project & Executive Leadership Coach

Reprogramming Yourself: Shrink Your Inner Imposter, Master Your Inner Workings, and Lead from Clarity and Confidence

A transformative, 1-day Co Leadership experience.

with Edmond Lau & Elenna Mosoff


For engineers, managers, product managers, and other people in tech.

When & Where

San Francisco: Tuesday, July 23rd, 2019 - 9:30AM - 5:00PM


$997 per attendee.

Frequently Asked Questions

Is this right for me?

What if I'm just an individual contributor and not in a leadership role?

Even as an individual contributor, you're still working as part of a team, organization, or shared mission. And anytime you notice a gap of something that could be better, there is an opportunity to take initiative and to lead.

You learn leadership by leading, even when it's informal and without authority. In fact, most companies look for people who are already performing at the next level when it comes time for performance reviews and promotions. This leadership experience will give you the foundations to accelerate the growth of your leadership skills.

Why can't I just read a book?

Do both! There are many great leadership books out there — we've read lots — and they are useful for wrapping your head around how something should work theoretically. But we're sure you also remember reading books, thinking “This sounds useful,” only to never use the material again.

We focus on creating experiential programs because decades of research in learning have shown that the learning sticks best when you experience it. This is especially true when you experience the learning in a supportive environment where everyone else is practicing and reinforcing the learnings as well. And given limited time, why not invest in the learning that actually sticks?

What if I'm in a unique situation and environment? Will this work for me?

We've been running workshops for hundreds of engineering leaders across the industry, and we hear this a lot. The feeling of your situation being unique is real — and indeed people's situations are different. But you'd also be surprised how many pervasive themes there are throughout the industry.

This limiting belief that no one else shares your situation is also incredibly isolating. It makes it harder to ask for help if you don't feel like anyone understands what you're going through. Many people struggle with imposter syndrome, not feeling good enough, not knowing whether they're doing a good job, in some shape or form. We've crafted this experience to have multiple layers of learnings so that it is extremely applicable to any leader in tech.

How to Get Support

How do I get financial support for this?

Because this is a leadership development experience, you can leverage your education budget if you have one.

One of the most valuable skills we can develop is advocating for ourselves. The most important thing is to ask. Show them this page. They can say no, there's no budget, but then they know you're interested in leadership training, and that may open up other possibilities and opportunities. Start the conversation with what you're hoping to get out of it that would be good for your team or company: “I'm looking to develop skills to have a greater impact on the company,” or “I want to learn how to more effectively and creatively work with my peers across the company so that we can make decisions faster.”

What if I don't have the time to take this many days off work?

One hard lesson we've learned is that if you keep doing the things you're doing, the best outcome is that you'll just get better at doing those same things. To truly accelerate your growth, you need to break out of your default pattern and invest in an immersive experience that shifts you into a different trajectory. We've designed our leadership experience to provide a step function in your growth.

Your company might already have some policy for employees to attend conferences. Reprogramming Yourself is not a conference by any traditional sense of the word, but it is a gathering for you to experience transformational growth. Wouldn't making a request to come be a great first move towards fulfilling the courageous leader you're trying to grow?

Aren't there cheaper trainings?

That's true! But your time is valuable. Why not attend the leadership experience that makes the best use of your time? We are trained leadership coaches and have experience running leadership events for people ranging from companies like Google, Quip, Dropbox, Salesforce, NASA, Autodesk, and more.


What if I have other obligations during the day?

We'll have breaks and unstructured rest time. But out of respect for other participants, the rest of the programming for the days is a phone-free and laptop-free experience.

What if something comes up last-minute and I can't attend?

We'll be sad not to see you there, but you can give your ticket to another friend.

Will you be running this event again?

This will certainly be the last time we run this event this year, and we can't make any promises about whether we'll run it again.